What is B2B email marketing?

B2B Email marketing is a type of Email marketing where companies send emails to other businesses and professionals. These emails could be promotional, informative, or even transactional.

B2B email marketing is an important part of any comprehensive marketing strategy. By communicating directly with other businesses, you can build relationships, nurture leads, and drive sales.

Why B2B email Marketing is Effective

In this section, we will talk about why B2B email marketing is effective. There are many reasons, but the main reason is that it is cheap. Email marketing does not require any upfront investment and can be done by businesses or outsourced for a relatively low cost. Email marketing can also be automated to send multiple emails at once, saving time and money.

B2B email marketing is a proven way of marketing and has a more than 42% Return on Investment which is more than any marketing platform. B2B email marketing is a cost-effective way to reach a large audience, and it allows you to target your messages to specific businesses and prospects.

Benefits of B2B Email Marketing

B2B email marketing can be used to achieve a variety of marketing objectives, such as building relationships, generating leads, and driving sales. When used effectively, it can be a powerful tool for growing your business.

Here are some of the top two benefits of B2B email marketing:

Reach a large audience: Email allows you to reach a large audience with your messages. Unlike other marketing channels, such as social media or paid advertising, you are not limited by geographical boundaries.

Cost-effective: Email marketing is one of the most cost-effective marketing strategies available. It is a relatively inexpensive and saves you a lot of money.

Key Strategies of B2B Email Marketing

1. Think like a Buyer

Email marketing strategies should be based around the customer’s buying journey. You need to understand their pain points, challenges, and goals before you start designing your campaigns. Once you have done this, you can then design your emails to address these issues.

2. Use Email Segmentation

You need to profile your audience to identify who they are and what they want. There are many ways to do this including using Google Analytics, Facebook Ads, and LinkedIn. Once you know who your audience is, you can create segments based on demographics, interests, behaviors, and even location.

3. Profile Your Target Customers

Once you have identified your audience, you need to find out more about them. What problems do they face? How often do they buy? Who are their competitors? These questions help you to develop personas – fictional characters that represent different types of people in your business.

4. Plan Your Campaign in Stages

When planning your campaign, think about how long it will take to complete each stage. If your goal is to increase sales, you may want to focus on the first two stages. However, if you want to build brand awareness, you might want to spend more time at the beginning.

5. Use Templates

Templates make things easier. When you send out emails, you don’t want to worry about formatting or writing content. Instead, use pre-written messages that you can edit and add your own personal touch.

6. Automate

Automated emails save you time and money. You can set up automated emails to go out automatically when certain events happen. For example, you could set up an email to go out after someone buys something, subscribes to your newsletter, or makes a purchase.

The 11 Best Practices For B2B Email Marketing

1. Write enticing Subject Lines

Subject lines are the first thing people read when they receive an email. You want to make sure that your subject line grabs their attention right away. Make sure that your subject line is short and concise, and includes keywords that match what your email is about. If you’re sending out an offer, use “Offer X” as your subject line. If you’ve got a sale going on, try using something like “Save 10% off!” or “Free shipping!”

2. Stick to One Call-To-Action (CTA) Per Email

Your CTA should be clear and concise. Your goal is to get them to click on your link and take action. So, if you have a product page, don’t send them to a sales page; instead, send them directly to the product page. If you’d like to encourage someone to sign up for your newsletter, don’t just send them to your homepage; instead, send them to a specific landing page where they can learn more about your company and subscribe.

3. Segment Your Email to Reach the Most Relevant Audience

You may think that everyone who receives your emails would benefit from your content, but not necessarily. In fact, some people may find your content irrelevant or even offensive. That’s why segmenting your list is so important. You can do this by looking at the data you already have about each person on your list. Maybe you know that certain people buy from you regularly, while others only purchase once a year. Or maybe you know that some people prefer buying products online, while others prefer shopping in stores. By knowing these things, you can create different versions of your emails to target the right people.

4. Make Sure Your Email Designs Are Responsive

If you’re designing your own templates, make sure that your email looks good on any device. You don’t want to lose potential customers because your email doesn’t look great on their phone. Instead, hire a designer to help you create a template that works well across devices.

5. Define your Objectives

Your email marketing strategy should have clearly defined goals. You need to know what you want to achieve with your campaigns. What do you want to accomplish? Are you looking to drive sales? Increase brand awareness? Generate leads? Grow subscribers? Determine your goals before you start designing your campaign.

6. Segment the Audience

Who is your target audience? Who is going to receive your messages? Do they live in your city? State? Country? If you’re sending out mass emails, then you may not need to worry about targeting specific demographics. However, if you’re planning on using targeted ads, then you’ll want to make sure that you’re reaching the right people.

7. Keep your content Short and Sweet

What kind of content would you like to send? Would you like to share information about your products and services? Or maybe you’d like to talk about how great your company is. Whatever you decide to focus on, make sure that your message is consistent throughout your entire campaign.

8. Choose the Right Timing

When is the best time to send your emails? Is it morning, afternoon, evening, or even weekends? There are many factors that go into determining the best times to send your emails. Your industry, your product, your service, and your customers all play a role in deciding when you should send your emails.

9. Check the Deliverability

How will you deliver your emails? Will you use a third party provider? Will you create your own platform? How will you track your results? These questions will help determine whether or not you’ll need to hire someone else to handle your email marketing efforts.

10. Follow-up emails

Do you plan on following up after each email? If yes, then you’re probably going to need to set up some sort of automation system. Otherwise, you’ll end up spending hours manually following up with everyone who received your email.

11.  Use Analytics

Analytics is a big part of any successful business. Without analytics, you won’t know if your campaign was effective or not. Make sure that you’ve got a good analytics toolset in place.

B2B Email Marketing Templates

Welcome Email Template

A welcome email is a great way to start a relationship with new businesses. The goal of a welcoming email is to make them feel appreciated and valued. You should introduce yourself and the company, introduce the product or service, and add a thank you note at the end.

Reminder Email Template

You can use this template to remind individual or a business who have visited your site before. Most business use this type of email template to remind the visitors about their previous visit to the website.

This B2B email have a high chance of response. This template can be a good one for your business if you utilize it well.

AIDA Email Template

AIDA is the ancient email which is used to grab the attention of recipient. You can share something interesting in this email and show your desire to the readers. In the end you have to ask them to do something with a call to action button.

New Blog Post Email Template

Content is always important part of any marketing strategy and it possess a huge value in B2B email marketing as well. Now a days every business is producing some sort of content and most of them have blogs to promote their business via content.

Whenever you publish a new blog post just put its link and send it to the relevant persons via email. It provides a great opportunity to connect your business to other business.  You can share your knowledge and expertise through blog post.

B2B Email Marketing Success

The success of B2B email marketing relies on two factors: relevance and timing. For B2B email marketing to be successful, it needs to be relevant and timely. Relevance is established with the content of the email, while timing is established by sending emails at the right time for your audience’s preferences.

Here are few tips for you:

• Your emails should have a clear call-to-action (CTA) button that encourages people to take action.

• Make sure your CTA buttons are visible and easily accessible.

• Use images and graphics to make your content stand out.

• Include links to social media pages where your audience spends their time.

• Be consistent with your messages.

• Keep your subject line short and sweet.

• Don’t forget to add a signature at the bottom of each email.

• Always use a professional looking template.

• Test your emails before sending them out.

• Track how many people open your emails and click on your CTA buttons.

• If you’re not getting enough clicks, try changing your message or adding a link to your website.

• Try using different templates depending on what type of product you sell.

• Create a list of your subscribers and segment them based on demographics.

Conclusion

Email marketing is a proven method of marketing and there are many stats to prove its worth. Many businesses use email marketing to a good effect. B2B email marketing has its own perks if you use it correctly.

We have mentioned some key strategies of B2B email marketing and also best practices of B2B email marketing. You can use these tactics for your business and make your B2B email marketing effective.

Looking for someone to manage email marketing for you? Worry not, Massmailservers is the perfect platform to create and manage email marketing campaign for your business. You can contact us via email sales@massmailservers.net to find out more about our services.

The post The Ultimate Guide to B2B Email Marketing: Strategies and Tactics appeared first on Dedicated SMTP Server | Bulk Email Service | Buy SMTP.

Introduction

Email Marketing is the best marketing platform and many businesses are using it. There exist many advantages of email marketing. Although email marketing is very cheap marketing platform as compared to other marketing platform or services. But many businesses can’t afford it or we can say it does not fit in their budget so, businesses which are just starting or small scale businesses looks for a cheap email marketing service.

Fortunately there are so many email marketing services available and providing services of all kind and to all type of businesses. If you are thinking how we can find the best and cheap email marketing services from a huge pool of email marketing service providers or which one is the best for our business? Don’t worry we have done this for you.

In this Article we have mentioned the top 10 cheap email marketing services which can help you grow your business. After reading this article you will get enough knowledge to choose the best and the cheapest email marketing service for your business.

Let’s get started with email marketing, benefits of email marketing and then we will head towards list of top 10 most affordable email marketing services.

What is email marketing?

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately is called email marketing.

Email marketing can be used to build relationships with customers, promote a product or service, or simply keep in touch with current and potential customers.

Email marketing can take many forms, including:

Bulk email marketing, where businesses send out mass emails to customers on their mailing list

Transactional emails, such as receipts, shipping notifications, and password resets

Marketing emails, such as promotional offers and newsletters

The Benefits of Email Marketing

Email marketing is a powerful tool that can help businesses achieve a variety of goals, from increasing sales and brand awareness, to fostering customer loyalty. And best of all, it doesn’t have to be expensive!

There are a number benefits of cheap email marketing that can help your business grow and succeed without breaking the bank. Here are just a few of the benefits you can enjoy by implementing email marketing into your business strategy:

1. Reach a wider audience:

With email marketing, you can reach a global audience quickly and easily. This is perfect for businesses that are looking to expand their reach and increase their sales.

2. Cost-effective:

Email marketing is one of the most cost-effective marketing tools available. It’s affordable to set up and maintain, and you can reach a large number of people with minimal effort.

3. Boosts brand awareness:

Email marketing helps to increase brand awareness and build name recognition for your business. By regularly sending out emails featuring your brand, you’ll keep your business at the forefront of people’s minds.

4. Helps build customer loyalty:

Email marketing can help to foster customer loyalty by keeping your customers up-to-date on your latest products, services, discounts and latest offers.

Different Types of Email Marketing Services

Email marketing services come in all shapes and sizes. Some are cheap and some are expensive. But what really sets them apart is the features they offer and the quality of their service. Here is a breakdown of the different types of email marketing services.

1. Cheap Email Marketing Services:

These services are typically slightly lower quality, with fewer features and less reliable delivery. They may be a good option for small businesses or startups on a tight budget.

2. Mid-Range Email Marketing Services:

These services offer a good balance of price and features. They may be a good option for businesses that want to add more features to their email marketing campaigns without breaking the bank.

3. Premium Email Marketing Services:

These services offer the best of the best in terms of features and quality. They may be a good option for businesses that want to make sure their email campaigns are top-notch and reliable.

Top 10 Best & Cheap Email Marketing Services

Now that you know what email marketing is, you need to decide which email marketing service is right for you.

There are many cheap email marketing services available that can help you get started with email marketing. These services provide templates, design tools, and sometimes even automation to make email marketing easier and more effective.

There are a lot of email marketing services out there, but not all of them are created equal. Some are very expensive, while others are quite affordable.

We’ll take a look at the best cheap email marketing tools. We’ll look at the features and prices so that you can choose the best option for your needs and more importantly, which one is the most affordable?

To help you find the answer, we have compiled a list of the top 10 cheap email marketing services.

1. MailChimp

2. Constant Contact

3. AWeber

4. Moosend

5. Elastic Email

6. MailerLite

7. ActiveCampaign

8. GetResponse

9. Massmailservers

10. SendGrid

Each of these services has their own features, so be sure to do your research before selecting one. But if you’re looking for a cheap email marketing service that can get the job done, any of the options on this list will work great. We have written a brief overview of each of top 10 email marketing services to make it easy for you to get a brief idea of every email marketing service before you explore them.

1. MailChimp

MailChimp is one of the most popular email marketing services out there. It’s also one of the most affordable, with plans starting at just $10 per month. MailChimp offers a wide range of features, including automation, segmentation, and customizable templates.

2. Constant Contact

Constant Contact is another popular email marketing service. Plans start at $20 per month, making it slightly more expensive than MailChimp. However, Constant Contact offers some unique features, such as coupons and event management tools.

3. AWeber

AWeber is a great option for those who need a bit more power and flexibility than what MailChimp and Constant Contact offer. Plans start at $19 per month. AWeber includes features such as autoresponders, split testing, and RSS to email capabilities.

4. Moosend

Moosend is a great email provider for ecommerce businesses. For a starting price of $9 per month, you get access to unlimited emails, automation workflows, landing pages/subscription forms, and the SMTP server to set up transactional emails. You can also try Moosend’s free trial!

Moosend offers a 30-day free trial. You can create unlimited email addresses and send automated emails to your subscribers. You can also use Moosend for A/B testing and to integrate with various tools, such as Woocommerce. Paid plans start at $9 per month for up to 500 subscribers.

5. Elastic Email

Finally, if you need a really cheap option, consider Elastic Email. Elastic Email offers a pay-as-you-go pricing model that starts at just $0.01 per email. They also offer a wide range of features, including templates, autoresponders, and more.

6. MailerLite

MailerLite is a great tool for small businesses looking to start or grow their ecommerce business. It has a lot of features and is affordable too. It has a starting price of $10 per month and can be upgraded to have more subscribers for $20/user/month. MailerLite also offers a free trial where you can send up to 12000 emails per month. 

7. ActiveCampaign

ActiveCampaign is an excellent tool for marketing and email campaigns. It offers many features that are essential for any business. The tool is easy to use and is perfect for small businesses and global businesses alike. 

ActiveCampaign has some great features that make it the perfect tool for your marketing needs. It offers a free plan that allows you to test the tool before you buy it. The pricing plans are affordable and start at $15 per month. The basic plan includes 500 subscribers, automation features and online forms.

8. GetResponse

GetResponse is a great email marketing software to help you send out emails, create landing pages, and track website visits. It is a powerful email marketing platform that is easy to use and has many useful features. This tool is best for SaaS businesses and Publishers. 

GetResponse has some great features like autoresponders, email automation, and email template creation, it also offers a lead generation CRM. It has great customer support and an extensive knowledge base. Its pricing is very reasonable and starts at $15 per month. 

9. Massmailservers

Massmailservers is the best email marketing software that you can use to build your email list and create a targeted email marketing campaign. It comes with powerful features that help you create a highly effective email marketing campaign. It provides a cheap email marketing service with a very fast email delivery speed. It has great customer support that is available 24/7 to help you with your issues. 

It is one of the most affordable email marketing tools that you can use to run your email marketing campaigns. It has a very easy-to-use interface that makes it very easy to create your email marketing campaigns. 

Massmailservers offer some great features including Pay as you go plan, unlimited email marketing campaigns, a Simple user interface, Up to 20x faster servers, email delivery software, Free set up and many more. All these features are available at a very affordable price.

10. SendGrid

SendGrid is a highly scalable email delivery platform that provides email delivery, email marketing, transactional email, and SMTP servers. It is known for its affordable pricing and excellent customer support. It is the best tool for start-ups and SaaS (Software as a Service) companies.

It offers a free trial for a month with limited features. Paid plans start at $14.95 per month with a 30-day money-back guarantee. This tool is also suitable for those who have agencies as well. 

SendGrid is very easy to use and has a lot of features like list segmentation, email templates, email validation tools, deliverability insights, spam testing, HTML email editor and targeted emails.

“When choosing a cheap email marketing service, be sure to compare features and pricing to find the best fit for your needs. Also, be sure to read reviews to get an idea of what other users think of the service.”

How to Choose the Right Email Marketing Service for Your Business

As a small business owner, you may be wondering if you need an email marketing service. After all, you can send out emails for free using your personal email account or a free web-based service like Gmail. So why spend money on something that you can do for free?

There are several reasons to consider an email marketing service. There are a lot of different factors to consider when making this decision, such as

First, an email marketing service will allow you to send out mass emails to your customers or clients without having to individually address each email. This can save you a lot of time, especially if you have a large database of contacts.

Second, an email marketing service will provide you with powerful tools to track the effectiveness of your email campaigns. You’ll be able to see how many people opened your emails, clicked on links within the email, and unsubscribed from your list. This information can help you fine-tune your email campaigns to make them more effective.

Finally, an email marketing service can save you money. If you pay for a monthly or annual subscription, you’ll generally get a discount on the per-email price. And if you send out a lot of emails, those discounts can add up quickly.

So if you’re thinking about starting an email marketing campaign consider these three things and select the email marketing service provider which fits the best to your needs.

Conclusion

If you’re looking for a cheap email marketing service, there are several options available to you. In this article, we’ve compiled a list of some of the best cheap email marketing services out there, so you can choose the one that’s right for your business. We hope this list has helped you narrow down your choices and find the perfect service for your needs.

If you are not able to make a clear decision let me help you, Massmailservers is the best possible option for your business’s email marketing. You will get most affordable email marketing service with us.

You can just give us a Hi and we will be glad to help you. You can contact us at sales@massmailservers.net or send us a live chat ticket. Our team of experts is available 24/7 to help you out.

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Every marketer dreams of high Open and Click through rate and does everything to achieve it. There exists many strategies to get better open and click through rates but testing your emails before starting the email campaign.

The best way to test your emails is running A/B tests.  A/B testing is the best choice to test you email marketing campaign and get the best version of your email.

In this article, we will show you what A/B testing is. Its types and how to run A/ tests on your campaign to get the desired results.

What Is Email A/B Testing?

A/B Testing is a method where two different versions of a website pages are sent out to users at the same time. After some period, the number of people who click on each version of the page is counted. Based on these results, the best performing version of the page is chosen and implemented across the site.

Web designers to determine which design performs better commonly use this technique. In email marketing, A/B testing is often used to compare the effectiveness of various email campaigns.

A/B testing is a great way to test different variables at once. You can use it to compare two things at once, or you can use it to compare one thing over time.

Types of A/B Testing

There are three types of A/B testing:

A) Split Testing

Split testing is where you have two versions of something (e.g., two websites), and you want to know which version performs better. To do this, you randomly assign users to either group 1 or group 2. Then, you track how many people click each link. If one version gets more clicks than the other does, then you know which version performed better.

B) Time-Based A/B Testing

Time-based A/B testing is similar to split testing except that instead of having two groups, you only have one. In this case, you want to find out if one version of something performs better over time. To do this, again, you randomly assign users either to group 1 or group 2, but this time, you do not stop tracking them after they click the first link. Instead, you keep track of their behavior until you reach some predetermined end. At that point, you calculate whether the version-performing better was the original one or the one you switched to.

C) Multivariate Testing

Multivariate testing is a combination of both split testing and time-based testing. You start with a single variable (e.g., website design). Then, you randomly assign users into one of two groups. Next, you measure how well each group does on that particular variable. Once you have measured performance, you switch the assignment method and repeat the same steps. Keep doing this until you have tested all possible combinations of variables.

Things to Note before A/B Testing

• You should always test your email before starting the campaign.
• Always use the same strain and grow method.
• Use the same amount of emails.
• Do not overfeed.
• Test at least three times.
• Make sure you have enough time to wait for results.
• Be patient!
• Do not forget to document everything.
• If you do not know what to do, ask someone who does.
• Have fun!

How to Set Up Your A/B Test Email Campaign for Accurate Results

1. Decide Which Variable to Test

The first step is deciding what variables you want to test. You need to know what you are testing before you start collecting data. If you do not have any idea about how to choose the right variable, then you should ask yourself some questions. What is the purpose of your experiment? Why are you doing it? What is the goal of your experiment? Do you want to find out if the price of your product affects its sales? On the other hand, maybe you want to find out whether the quality of your product affects its popularity. Whatever the case may be, you need to make sure that you understand the purpose of your experiment and the question you want to answer.

2. Pick the Right Sample Size

Once you have decided what you want to test, you need to figure out how many samples you need to collect. There are two ways to go about picking the right sample size. One way is to use a statistical formula called the “rule of thumb”. Another method is to use a simple rule of thumb. The rule of thumb says that the number of samples you need to collect is equal to the square root of the number of factors you are testing. Therefore, if you were testing three different variables, then you would need nine samples. However, this method is not always accurate. That is why we recommend using the statistical formula instead.

3. Choose Your Timing Window

Timing windows are the timespan over which you collect data. You need to consider the following things when choosing your timing window. First, you need to know how long you want to keep collecting data after you begin collecting it. Second, you need to think about how much data you need to collect. Third, you need to think of how often you want to collect data. Fourth, you need to think if you want to collect data at regular intervals or just once. Finally, you need to think how long you want to wait between each collection period.

4. Determine Delivery Time

Delivery time refers to the amount of time it takes for your message to reach its destination. You need to determine how long you want to send your messages to your customers. In addition, you need to think whether you want to deliver them immediately or later.

5. Consider Only One Variable at a Time

You need to decide whether you want to test one variable at a time or all of them together. Testing one variable at a time is easier than testing all of them together. However, if you test one variable at a given time, you will not get a complete picture of how they affect each other.

Email Components You Can Test

An email is a great way to communicate with customers and prospects. However, not all emails are created equal. There are many different types of emails that you can send out to your audience. Each type of email requires a specific set of components to make sure it reaches its intended audience.

There are many different email components that you can test to determine how they perform. These components include subject lines, preview text, and body text. Each of these components have their own purpose and are tested differently.

Subject Line Testing

The first step in testing any email component is to make sure that it performs well. To do this, you need to know what type of content you want to send out. If you are sending emails about products or services, then you should use the product/service title as the subject line. If you’d rather not mention the product or service at all, then you can still use the title as the subject line and add a call-to-action (CTA) to encourage people to click through.

Preview Text Testing

Next, you’ll want to test the preview text. This text appears before the recipient opens the email. When testing preview text, you want to ensure that it does not look Spammy or pushy. In addition, you want to make sure that it is not too long or short. Longer previews tend to get cut off, while shorter ones don’t give enough information.

Body Text Testing

Finally, you’ll need to test the body text. This is the actual message that you are sending out. Make sure that it is clear and concise. Also, try to avoid using too much jargon or industry terms. Instead, stick to simple language that anyone can understand.

Testing length automation

Automating the length of your email is a huge benefit to your business. When you automate the length of your emails, you can save money and increase conversions. By automating the length of your emails you can test different lengths of content and determine what works best for your business.

Timing

Timing is another factor that you need to consider when sending out emails. If you send out emails at the wrong times, they may get lost in the shuffle. Sending out emails at the right times can help you reach your target audience. You can test the timing by sending out emails are different time using A/B test method.

Buttons vs Text

Buttons are great for converting visitors into buyers. But if you have a lot of buttons, it can be overwhelming for users. On the other hand, text is easier to read and understand than buttons. So, if you want to convert visitors into buyers, use text over buttons. You should test this feature before starting the email campaign.

Long copy vs short copy

Long copy is great for getting attention. However, long copy can be difficult to read. Short copy is easier to read and makes it easier for people to digest information. It depends on the type of email you are sending, which type of email copy you need. You can test short copy and long copy using A/B testing to make sure which will work best.

Images

Images are great for grabbing attention. But, if you don’t know how to use them, they can be distracting. Make sure to choose the right image size and placement. Using A/B testing you can try out different images or no images in different emails to check which email performs better.

Call-to-Action

Call-to-actions are the final step before someone converts into a buyer. Your call-to-action should be clear and concise. Also, make sure to add a link to your website or landing page. You can try different call to actions in your email and try them out. You will get a good idea about the call to action you need to put in your email campaign.

Email Testing Softwares

Spam Filtering

Spam filtering is a critical component of any email system. Without spam filters, we would have no way of knowing if our emails were being sent to the right people or not. There are many different types of spam filters out there, including those that are free and paid options. Paid options tend to be more effective at stopping spam than their free counterparts, but they do cost money. In order to test your current spam filter, you need to know what type of spam you receive. If you don’t know what kind of spam you get, then you won’t be able to effectively test your spam filter.

Email Client

An email client is a piece of software that helps you manage your email messages. These clients range from simple text editors to full featured applications. To test your current email client, you’ll want to send yourself an email message. Then, open the email in your client and read it. Does the email look correct? Do you notice any formatting issues? Is it easy to navigate?

Tips for Running More Effective Email Tests

Choose the right test

A/B testing is a great way to find out what works best for your audience. However, if you don’t choose the right test, then you may end up wasting time and money. So before you start any A/B testing campaign, make sure you have chosen the right test. Here’s how to do it:

• Make sure the content is relevant to your target audience. If you are trying to sell a product to people who live in California, then you should probably not run an A/B test comparing two different products that only appeal to people in New York.

• Make sure the content is not biased. You want to avoid having one version of the content be positive about your brand while the other version is negative.

• Make sure the content does not violate Google’s guidelines. If you’re using AdWords, then you need to make sure that the keywords you use aren’t banned.

• Make sure the content fits your budget. If you’re doing A/B testing for free, then you’ll want to keep your budgets low. But if you’re paying for ads, then you’ll want them to be targeted at the right audiences.

• Make sure the content has enough variation. If you’re going to compare two versions of the same piece of content, then you need to ensure that they vary significantly enough to be considered separate pieces of content.

• Make sure the content gets seen. If you’re going after a specific keyword, then make sure that you’re targeting that keyword well. And if you’re going after a broad term, make sure you’re reaching out to people searching for that term.

• Make sure the content converts. If you’re going for conversions, then make sure that the content is converting well.

• Make sure the content performs well. If you’re going with a conversion goal, then make sure that your content is performing well enough to convert.

• Make sure the content works across devices. If you are going mobile-first, then make sure that both desktop and mobile versions of the content perform equally well.

Conclusion

Email marketing cannot be successful without testing. You just cannot ignore the importance of A/B email testing. A/B email testing helps you to get the best version of your email.

A/B testing is neither mysterious nor difficult, you just need to understand the method. We have mentioned all the important steps to do A/B testing more effectively. We hope you will implement all these steps to test your email marketing campaign and tell us about the outcome. We will be waiting to hear from you. You can comment below or send your feedback at info@massmailservers.net.

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To do email marketing you need an Email List of the subscribers to send emails. Now the question is How to build an email List? Don’t worry this Article is all about building email list. We will discuss some useful strategies which you can use to build email list for your business.

If you already start thinking Oh No! This is not going to be easy to build an email list or how to get so much subscribers signed? Worry not, just stay with us as we will make it very simple and easy for you.

How to Build an Email List

First of all just talk through some basics of building an email list. We assume that you are just going to start building an email list from scratch, so these are the basics for you. Then we will head to main strategies which will be great to add more value to your email list.

1. Decide on your email strategy

First of all you have to decide what strategy you are going to use for email marketing. You need to have a clear purpose in mind that why are you starting email marketing. What rewards you want to get from your email marketing. A clear purpose will make it easy for you to build your mail list. We ca say it is the base so make sure set your base right to build on it.

A clear thought will make your email marketing successful and if you are not sure by yourself than this idea will certainly going to backfire.

2. Create a sign up form

Your base is set and you know the purpose of your email marketing, now it is easy for you to create sign up form accordingly. You can design and add all the necessary things according to your target. A clear email strategy will let you know which type of content you have to add, which information to take from subscribers and which type of call-to-action button to add.

3. Link the signup form with your CRM

While creating you need to link the sign up form with your Customer Relationship Management (CRM). A CRM is a system which stores all the customer’s data and information which enables you to have a full detailed info of your customers.

When you connect your sign up form to the CRM you will be able to collect all the data to monitor the performance of your email list.

4. Use your Signup Form smartly

Now when your signup form is created all you have to do is to place it into your website, blog, social media platforms and in your emails. Remember! Just placing the signup form will not work, you need to place it smartly. Place the signup form into the pages of your website or blog where there is a lot of traffic. You can place it in header or footer of a webpage.

10 Email List Building Strategies that can do wonder

We have mentioned 10 email list building strategies that can do wonder for your email list. Apply these strategies to your business one by one and see the magic.

1. Create a landing page

The first step to building a list is to create a landing page where people can sign up to receive your emails. You should have at least one freebie offer on your site, but make sure it’s something that people want. If they don’t want it then they won’t signup.

2. Use social proof

Social proof is a great way to convince someone to join your email list. People trust others who have already done what they’re asking them to do. So if you have testimonials on your website or blog, use them. If you provide people proof of your social accounts, list of your subscribers etc. it will build trust among them and trust definitely brings subscribers.

3. Tell a story

People love stories. If you tell them a good story they will subscribe happily. And if you tell a good story about how much value they’ll get from joining your list, you’ll be able to build a bigger list. Tip for you: Take the best part of your story and share it with people and ask them to subscribe to read full story.

4. Give away something valuable

If you give away something valuable, like a free eBook, you’ll increase your chances of getting people to sign up. You know people love to get free things. This can be the best strategy to get people subscribed. You can simply ask people to fill the subscription form to be eligible for giveaway.

5. Ask questions

You can ask questions to gather information from visitors. For example, “What would you like to know more about?”  Your question can be interesting and urge people to answer. You can also attach an email subscription form with the questions.

6. Offer a contest

Offering a contest is a fun way to get people excited about signing up. But make sure you have clear rules and guidelines before you start. You can offer a contest and ask people to subscribe or signup to enter in that contest. This can be one of the best way to get a lot of people subscribed.

7. Make it easy to unsubscribe

It’s important to let people know how to unsubscribe easily. Include links in your emails that allow people to unsubscribe without having to go back to your website.

8. Pre-sell a product

Most ecommerce and SaaS businesses use this strategy now a days. They pre-launch a product even before it is manufactured. It is a great strategy for them to get people interested in that product. Most people pre order the product by getting subscription.

Businesses may not be able to make a great number of sales by this pre sell strategy but it is a great way to build your email list.

9. Host an event

An event is always a thing to get people interested. Event should be valuable so people start getting interest. You can host a small event and ask people to subscribe if they want to participate. You can simply get their emails to provide them details about you event.

If you are able to host a memorable event than people will definitely love to keep in touch with you, so your event should be good.

10. Conduct a Survey

People love to give their feedback even if they don’t know about a particular thing. Conducting a survey will entice people to give their opinion.

When you conduct survey it will help you to get email addresses for your email list and also understand the mindset of the people.

Maintain Your Email List

We have discussed how to build an email list and also about some strategies. It is not just about building an email list, the most important thing is to maintain it. You have built a huge email list of subscribers and have not maintained it well, you are not going to get the desired results.

Maintaining email list is very important. But the question is how to maintain email list?

Well, to maintain email list all you have to do is to regularly check the email list and stats provided by CRM. You will see a number of inactive or disengaged customers which are of no use. Infect these subscribers have a negative effect on the results of your email campaign.

All you need to do is to remove those subscribers from your email list on regular basis. This will clean your email list and make it more effective.

Conclusion

After writing all this content, one thing that we can say is building email list is very important if you want to do marketing of your business and want it to grow. You can easily build an effective email list by using the strategies which we have mentioned in this article.

 Hopefully, this Article will help you start email marketing for your business. You can make it successful by doing a bit of work and if you need any help to start email marketing visit our blog to read the articles on what is Email Marketing? How to do Email Marketing? And everything you need. If you don’t want to read all that stuff just give us a call and we will do it for you.

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This Article is all about Saturation Mailing and how it can be effective for you as a business. This Article will help you to better understand Saturation mailing, what is saturation mailing lists and how can you take advantage of it.

Let’s start with definitions:

What is Saturation Direct Mailing List?

A saturation direct mailing list is a list of addresses (post office boxes or physical addresses) to which direct mail is sent without regard to whether or not the occupants have requested to receive the mail. Saturation mailing is also referred to as “junk mail” or “bulk mail.”

OR

A Saturation direct mailing list is a type of list that includes every address in a given area. This is opposed to a Targeted mailing list, which only includes specific addresses that meet certain criteria.

Saturation Direct Mailing List is a mailing list that sends out mails to people who have not opted-in to receive mail updates about products and services offered by companies. Saturation Direct Mailing Lists are often used by businesses to promote their products and services to potential customers.

Saturation mailing has a low response rate, however, because the mail is sent to everyone in the list regardless of whether or not they are interested in the product or service being offered.

Despite the low response rate, some businesses use saturation mailing as their primary marketing tool because the low cost per mail makes it affordable to mail a large number of mails in order to generate a few responses.

Difference between Saturated Mailing and Every Door Direct Mail (EDDM)

Saturated Mailing and Every Door Direct Mail are quite similar to each other and people often get confused about them. We have mentioned both to make it easy for you.

Saturation mailing

Saturation mailing is a method of direct mail marketing where the recipient receives a single piece of mail. This type of mail is sent out to many people at once and is often used for marketing purposes.

Every door direct mail (EDDM)

Every door direct mail is a method of direct marketing where each individual gets their own piece of mail. This is done by having a list of names and addresses of individuals who have requested information about a product or service. These pieces of mail are then mailed to each person individually.

Which one is better Saturation Mailing OR Every door direct mail?

Both methods are effective ways to get the word out about your business. However, saturation mailing is cheaper than every door direct mail. If you want to reach a larger audience, saturation mailing may be the way to go. On the other hand, if you only need to reach a specific group of people, every door direct mail may be the best option.

Benefits of Saturation Mailing Lists

Saturation mailing lists are a great way to reach out to potential customers. These lists consist of people who may not have already shown interest in what you offer. When you send out emails to these people, they are much more likely to respond than if you were sending them the unsaturated mailings.

The main advantage of using a saturation mailing list is that it is less expensive than using a targeted mailing list because the list is rented or purchased from a list broker and does not require the time and expense of developing and maintaining an in-house mailing list.

1. Higher response rates

When you send out unsaturated mailings, you may get some responses, but not many. However, when you send out saturated mailings, you’ll get higher response rates. You’ll also get a lot more information about your target market.

2. Stronger relationships

You’ll build stronger relationships with those who respond to your unsaturated mailings. Your relationship with them will be based on their interests, rather than yours. But when you send out saturated email campaigns, you’ll be able to develop strong relationships with your clients.

3. Client retention

Your clients will stay loyal to you longer when you use saturated email marketing. People don’t want to feel like they are being sold to. If they do, then they won’t stick around. So, make sure you keep your clients happy.

How Can You Get Started with Saturation Mailing?

1. Create a location run list

When you create a location run list, you’ll have the option to add locations to your list. When you select a location, you’ll get a pop-up window where you can enter the mailing address, city, state, zip code, and country. If you want to send to multiple addresses at once, you can do that here too.

2. Add quotes

Quotes are the words you use to describe your campaign. You can add them manually or import them from a spreadsheet. To add a quote, click “Add Quote” and then choose the type of quote you want to add. You can add a single line quote, a double line quote, or a block quote.

3. Select a count

You can set how many times you want to send to each location. You can also set the number of days you want to wait before sending again.

4. Set your budget

This is the amount you are willing to spend per day. You can change this anytime.

5. Start your campaign

Now you’re ready to start! Click “Start Campaign” and you are good to go!

Tips to create a successful saturation mailing list

Creating a successful saturation mailing list is easy if you follow these seven steps:

1) Identify your ideal target demographic

2) Understand their needs and wants

3) Develop clear marketing messages

4) Start sending out marketing messages

5) Wait for customers to recognize your products or services

6) Interact with customers repeatedly

7) Build a high-response list for future campaigns

Now, you now know how to create a successful saturation mailing list!

Conclusion

We have discussed how saturated mail is different from other direct mails and how it works? Also we have mentioned how to start saturation mail for your business.

If you are looking for a Saturation direct mailing list, then you are at right place. We offer the most comprehensive and up-to-date mailing list available.

If you are interested in a Saturation mailing list, then contact us today. We have experienced marketing and support teams available 24/7 for your help.

If you have any queries related to our services than reach us via live chat or email us at sales@massmailservers.net. We will be very pleased to assist you.

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Intro

As we know Email lists are essential part of email marketing. We have discussed in detail about email lists, importance of email lists and how to build email lists. If you want to know more about email lists read our article on How to build an email list? We build email lists of subscribers to do email marketing for our business. If our email list is good than there are more chances of our email campaign to be successful. If we have a targeted email list than success of our email marketing campaign is guaranteed.

But there is a major difference between a standard email list and a targeted email list.  As we have mention that you can get all the detail information on standard email list by reading our article which is mentioned above. In this Article we are going to discuss about Targeted email list.  Let’s get started!

What is a targeted email list?

Targeted email list is an email list which is segmented to some specific criteria which includes detailed information of customer’s age, location, interests, occupation and preferences etc.  Targeted email list helps you to target your email campaign which results in better outcome.

No matter how much quality your product has, if you not market it well, your product will not reach to right people and you won’t be able to sell it. Targeted email list helps you to market your product to the right people which can be your potential customers.

Direct mail lists are a great way to get your message out to people who are interested in what you have to offer. You can target specific demographics, geographic locations, interests, etc., and send them messages that they would be interested in receiving.

Benefits of Targeted Email List

• Targeted mail lists are not only useful for marketing purposes, but they can also help you build relationships with customers. If you know someone personally, chances are they will be more likely to respond to your direct email than if you were just sending out generic emails.

• Targeted email lists are cost-effective. Sending out mass emails can be expensive, especially if you’re trying to reach a lot of people at once. However, direct email lists are much cheaper to send.

• Targeted email lists are effective. People love getting free stuff! When you send out targeted email, you are giving away something valuable (discount etc.) for free. Your recipients will appreciate the gesture and may even want to buy from you later.

• Targeted email lists are targeted. You can choose to send your messages to people based on their location, age, gender, income level, hobbies, etc.

• Targeted email lists are customizable. You can customize your list to fit your business model. You can create different lists for different products, services, promotions, etc.

• Targeted email lists are proven. There are many studies showing that targeted email works. In fact, some companies use targeted email as their primary priority.

• Targeted email lists are reliable. Most people do not mind receiving unsolicited email, but they do mind receiving spam. That is why it’s best to use a reputable company to generate your list.

• Targeted email lists are flexible. You can change your list whenever you need to. You can add new members, remove old ones, and make changes to your list as necessary.

• Targeted email lists are secure. You can protect your list with a password and keep it safe from hackers.

• Targeted email lists are affordable. A quality list can be purchased for less than $100.

• Targeted email lists are fun. Who doesn’t enjoy receiving free gifts?

• Targeted mail lists are convenient. You can send your messages right from your computer. No printing, no envelopes, no stamps…just click “send” and you’re done.

• Targeted mail lists are scalable. You can scale your list as your business grows.

Types of Targeted Email Lists

New Comers Lists

New comers are the one who just shifted to the area you are targeting. They can be interested in local businesses, restaurants, hospitals, technicians and other professionals. You can target them related to all the services they are interested.

High Income Email Lists

You might have some products in your business which have a high price and every individual cannot afford them. High income lists consist of only those subscribers who have a very good income and can afford those products. You can target those expensive products to high income email list.

Business Email Lists

Business to business (B2B) email lists consists of companies’ data. This data includes business type, location, zip code, total revenue, total employees, NAICS code, years in business and other related information.

New Parents Email Lists

New parents email lists consists of parents whose babies just born or near to born. A new born always needs shopping like baby furniture, clothing, diapers, toys and other things.  This list can be very helpful to those businesses which deals in baby shopping. If you send offers to new parents using this list, there are high chances they will purchase from you.

Current Customers Email Lists

This list has the details of the customers who have purchased anything from you in the past.  You can send them follow up emails to inform them about discounts, special offers for them using this list. A follow up email certainly will create opportunities for you to sell something to your existing customers.

Pet Owner Email List

Pet owner email lists consists of details of the people who have different pets in their homes. Pet owners spends millions of dollars on their pets. There are many types of pet’s products for different pets. You can target pet owners to promote pet’s products using this list.

Home Owner Email Lists

Home owner email lists provide the business with the details of home owners. This list includes the information of home owner, purchase date, purchase amount etc. Home owner email list is great for the businesses providing home services.

Response Mailing List

Response mailing list has the details of customers who have responded to different offers from different companies. They can also respond to future offers as well that is why this list can be useful.

Renter Email List

People living on rent are listed in this rental email list. Real states businesses can target these people. Rental email list are useful for the financial institutions which provides homes on loans.

Massmailservers (MMS) Targeted Email Service for You

As you have read that targeted email lists are very useful in many ways and are necessary for a business’s email marketing. But it can be difficult to create a perfect targeted email list. This is where you need experts to help you and here at MMS you will find a team of experts to help you in targeted email list creation.

We have a very skilled and experienced team of experts to work with you. You will be able to nail down the targeted email list with the help of our experts. We will create, design and send the target emails on your behalf.

You can create email list and start email marketing with Massmailservers. Just give us a Hi! And our support staff will be there to help you get started.

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The direct mail industry is rapidly evolving. With the advent of new technologies, it is now possible to automate the process of sending direct mail. This has made it easier and more cost-effective for businesses to reach their target audiences.

Automated direct mail can be a great way to reach your target audience. However, it is important to know about the potential of automated direct mail.

Let’s start with automated direct email and then we will head towards Automated Direct Mail Service.

What is Automated Direct Email?

Automated Direct Mail is a marketing technique where businesses send out pre-written letters and mails to potential customers. These letters are sent out automatically based on information entered by the business owner. Automated direct mail is a great way to reach people who may not have heard about your company before.

The first step in starting an Automated Direct Mail campaign is choosing what type of letter you want to use. There are three types of letters you can choose from:

1. Thank You Letter – A thank you letter is a good choice if you are trying to get someone’s attention. This is a short letter that should only take a few minutes to write.

2. Newsletter – A newsletter is a longer letter that contains articles and updates about your company. This is a great option if you want to keep your customer updated on everything happening at your company.

3. Sales Letter – A sales letter is a letter that is designed to sell something. If you are selling a product or service, then this is the best type of letter to use.

Once you know what type of letter you would like to use, you need to decide how many times you want to send each letter. Most companies send out between 10 and 20 letters per day. However, some companies send out hundreds of letters per day.

After deciding how many letters you want to send out, you need to start writing them. Each letter should be written individually and should contain specific details about your company. Make sure you include things like your address, phone number, website, hours of operation, etc.

When you are done writing your letters, make sure to proofread them carefully. Proofreading ensures that your letters look professional and are error free. Once you are happy with your letters, you can print them off and begin sending them out.

All these steps are difficult and time consuming to do manually that is why we use Automated Direct Mail Service.

Automated Direct Mail Service

An automated direct mail service is a great way to send out large quantities of mail without having to do it yourself. With an automated direct mail service, you can choose to have your mailings sent out on a regular schedule or on a one-time basis. You can also choose to have your mailings go to a specific list of addresses or to all addresses in a particular ZIP code.

If you are considering using an automated direct mail service, there are a few things you should keep in mind. In this article, we will provide some tips on how to choose the right service for your business.

Features of Automated Direct Mail Services

A direct mail automation platform or service is a software application that automates the entire direct marketing campaign lifecycle including design, printing, mailing, fulfillment, analytics, reporting, and customer service. Automated direct mail service allow marketers to automate their campaigns while providing them with real time data about how each piece of mail performs.

Some features of Automated Direct Mail services are mentioned below:

1. Scalable Campaigns

The scalability of an automated direct mail service means that it can handle any size campaign without having to make changes to its code base. It can be scaled easily to accommodate different sized campaigns. As your business grows, you can add additional mailers, printers, and carriers to increase the number of pieces mailed per day.

2. Real Time Data

Real time data is critical to the success of an Automatic direct mail. You need to know what is working and what is not in order to improve your results. It provide marketers with real time reports that show exactly where they stand at any given moment.

3. Customer Relationship Management (CRM) Integrations

CRMs are integrated into automated direct mail platforms to help marketers manage their customers throughout the entire sales funnel. Marketers can use CRMs to track and analyze their customer’s interactions with their brand.

4. Marketing Templates

Marketing templates allow marketers to create a template that contains all of the information they need to send out a specific type of piece. These templates save time and money by reducing the amount of work that marketers have to do to prepare a piece.

5. Personalization

Personalization allows marketers to customize pieces based on the recipient’s preferences. This helps ensure that the right message reaches the right person at the right time.

6. Cross Channel Marketing

Cross channel marketing refers to the practice of sending messages across channels, such as email, text messaging, social media, etc., instead of just one channel. This allows marketers to reach their audience wherever they may be.

Advantages of Automated Direct Mail Service

An automated direct mail service offers many advantages. It can save time and money, and it can also increase the accuracy of your direct mail campaigns. In addition automated direct mail services can provide valuable insights into your customer’s buying habits and preferences.

Direct mail automation is a great way to reach out to customers and build relationships. It’s a cost effective method of reaching potential customers and building brand awareness. Here are some of the reasons why direct mail automation is a good idea.

1. AUTOMATED DIRECT MAIL SERVICE SAVES TIME

Direct mail marketing is a great way to reach out to your customers and prospects. However, it takes a lot of manual effort to create and send these letters. If you don’t have enough time to do this yourself, then you need to hire someone who does. But if you’re looking to save some money, then direct mail automation is the answer. You can automate your entire campaign using software that’s designed specifically for direct mail. These programs allow you to design and print your own letterhead, address labels, envelopes, and even insert pre-printed inserts. Once you’ve created your mailing list, you’ll be able to schedule them to go out automatically at any time of day. This means that you won’t have to worry about sending out your mail at peak times, which can help you avoid being charged higher postage rates.

2. AUTOMATED DIRECT MAIL SERVICE INCREASES ROI

One of the biggest reasons people choose to use direct mail automation is because they know that it will increase their return on investment (ROI). When you use direct mail automation, you’ll be able reduce the number of people who receive your message. Instead of sending your mail to everyone on your list, you’ll only send it to those who actually want it. This means that you’ll get more responses and conversions than if you were manually doing everything yourself.

3. Automated Direct Mail Service Helps You Target Specific Audiences

When you use direct mail automation software, you’ll be able build campaigns that target specific groups of people. You can segment your lists based on demographics, interests, and behaviors. This lets you send different messages to different groups of people. You might find that certain groups respond well to one type of offer while others prefer something else. By targeting your audience, you’ll be able make sure that you are reaching the right people.

4. AUTOMATED DIRECT MAIL SERVICE HELPS KEEP COSTS DOWN

If you’re looking to cut back on expenses, then direct mail automation may be just what you need. Because you’ll be able to automate many aspects of your campaign, you’ll be able spend less time and money on printing, addressing, and mailing. In addition, you’ll be able avoid paying for postage. Since you’ll be able to send your mail out at any time of day, you’ll be able send your mail at off-peak hours, which will help you avoid getting hit with higher postage fees.

5. AUTOMATED DIRECT MAIL SERVICE HELPS IMPROVE CUSTOMER SERVICE

Because you’ll be able to manage your entire campaign from one place, you’ll be able provide excellent customer service. Your staff will be able to easily update your mailing list, change your offers, and track results. This makes it much easier to communicate with your customers and keep them happy.

6. AUTOMATED DIRECT MAIL SERVICE HELPS INCREASE BRAND AWARENESS

You’ll be able to promote your business online without having to pay for advertising. When you use direct mail to advertise your company, you’ll be able attract potential clients who aren’t already aware of your services. This gives you the opportunity to introduce your brand to new customers.

7. AUTOMATED DIRECT MAIL SERVICE HELPS DRIVE OFFLINE TRAFFIC TO ONLINE CHANNELS

By automating your direct mail campaign, you’ll be driving offline traffic to your website. As soon as your mail hits the mailbox, you’ll be able convert that person into a lead. Then, once they visit your site, you’ll be able capture their information and start building relationships with them.

8. AUTOMATED DIRECT MAIL SERVICE HELPS TO REACH MORE PEOPLE

When using direct mail automation, you can reach many people at once. When sending letters via post office, you have to send them individually. If you want to send them to a lot of people, you need to pay for each letter sent. However, if you use direct mail automation, you only pay for the number of letters that were successfully delivered.

9. AUTOMATED DIRECT MAIL SERVICE HELPS TO BUILD RELATIONSHIPS

One of the best things about direct mail automation is that you get to know your customers. When you send letters, you get to know what they like and dislike. You can learn their likes and dislikes and then tailor your marketing efforts accordingly.

10. AUTOMATED DIRECT MAIL SERVICE HELPS TO GET BETTER RESULTS

If you’re not getting results from your current marketing methods, it might be time to try something different. By switching to direct mail automation, you’ll be able to get better results.

Start Your Automated Direct Mail with Massmailservers

Direct mail marketing can be difficult and time taken but you can make it very easy and effortless by using automated direct mail services. You do not have to do all the process manually anymore when you start using automated direct mail service.

You will find many automated direct mail services around but Massmailservers is a leading automated direct mail service, which provides you a full range of tools to do all the activities required to launch an automated direct mail marketing campaign from stat to end.

You can start automated direct mail with us now.  You will get seamless quality services with 24/7 customer support.

You can read our blog to know more about Email Marketing, Digital Marketing and many more to grow your business.

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Direct Mail

Direct mail advertising is a powerful marketing tool that can help businesses reach new customers. However, the process of designing and printing direct mail can be complex and time-consuming. Direct mail has many categories or tools which makes it easier. One of those is Every Door Direct Mal. In this Article, we have discussed in details about Every Door Direct Mail, EDDM Benefits, EDDM Guidelines and How to launch EDDM Campaign?

Let’s move on to our topics:

Every Door Direct Mail (EDDM)

Every Door Direct Mail (EDDM) is a service offered by the United States Postal Service (USPS) that streamlines the direct mail process by allowing businesses to target specific postal routes. This service can save businesses time and money, and make it easier to create effective direct mail campaigns.

Every door direct mail can be a great way to reach new customers and grow your business.

What are the Benefits of EDDM?

EDDM or Every Door Direct Mail is a type of direct mail marketing that allows businesses to send mailers to every address in a specified area. This can be done without having to compile a list of addresses or pay for postage by using USPS’s Marketing Mail program.

There are many benefits to using EDDM for your business. With EDDM, you can target a specific geographic area without having to pay for individual postage fees. This makes it an extremely cost-effective way to reach potential customers in your area. In addition, EDDM allows you to customize your mailers with eye-catching graphics and content that will grab the attention of your recipients.

If you’re looking for a cost-effective and efficient way to reach potential customers in your area, EDDM may be the perfect solution for you.

There are many benefits of using EDDM, including:

1. Reach a large audience:

 With EDDM, you can target specific neighborhoods or ZIP codes that you want to reach with your direct mail. This means that you can reach a large number of potential customers with your marketing message.

2. Save money:

EDDM can be a cost-effective way to reach new customers. You do not have to purchase a mailing list, and you can target specific areas that you know will be interested in your product or service.

3. Stand out:

With so much junk mail filling up people’s mailbox these days, your EDDM postcards are sure to stand out. This can help you get noticed and remembered by potential customers.

4. Flexible format:

EDDM postcards come in a variety of sizes and formats, so you can choose the one that best fits your needs. You can also include coupons, discounts or a small gift as well.

Every Door Direct Mail Guidelines

If you are planning on using Every Door Direct Mail (EDDM) to reach your target audience, there are a few guidelines you should follow.

• First, make sure your mail piece is designed properly. Every Door Direct Mail pieces must be flat (not folded), have a uniform thickness, and be no larger than 11”1/2 wide and 6”1/8 high. Additionally, your mail piece must have a return address and the indicia “USPS Bulk Permit No. XYZ” in the upper right hand corner of the address side.

• Second, you will need to purchase EDDM postage from the USPS. This can be done at your local Post Office or online. The cost of EDDM postage is based on the size and weight of your mail piece.

• Third, you will need to determine your delivery route. The USPS has maps available that show all of the approved EDDM delivery routes in each state. Once you have determined your delivery route, you can begin mailing your pieces.

Following these simple guidelines will help ensure that your EDDM campaign is successful.

How to launch an EDDM campaign

Are you looking for a way to reach new customers and grow your business? If so, Every Door Direct Mail (EDDM) could be a great option for you. EDDM is a type of direct mail marketing that allows businesses to target specific postal routes with their advertising.

Launching an EDDM campaign is easy and can be done entirely online. Plus, it’s a cost-effective way to reach potential customers. Here’s everything you need to know about how to launch an EDDM campaign.

1. Choose your target postal routes.

The first step is to identify which postal routes you want to target with your campaign. You can do this by entering your business address on the USPS website. From there, you’ll be able to see all of the routes in your area and select the ones you want to target.

2. Create your mail piece.

Once you have selected your target postal routes, it’s time to create your mail piece. This can be anything from a postcard to a flyer or brochure. Be sure to include any promotional offers or coupons that you want recipients to take advantage of.

3. Register for an EDDM account.

Next, you’ll need to register for an EDDM account on the USPS website. This is a free service that allows you to submit your mailing list and print your postage online.

4. Print your postage.

Once you have registered for an EDDM account, you can print your postage directly from the USPS website. You’ll need to purchase enough stamps to cover the weight of your mail piece.

5. Mail your pieces.

Finally, it’s time to mail your EDDM pieces. Be sure to drop them off at a USPS location so they can be delivered to your target postal routes.

And that’s it! Following these steps will help ensure that your EDDM campaign is launched.

Tips to Make Every Door Direct Mail Campaign Successful

The Every Door Direct Mail (EDDM) program from the USPS is a great way to reach your target market with direct mail. But, there are some strategies you need to follow to make sure your campaign is successful.

Here are some tips for using the EDDM program:

1. Choose the right size for your mail piece.

The USPS has specific requirements for the size of EDDM mail pieces. Make sure your piece meets these requirements or it will be returned.

2. Use a high-quality design.

 Your mail piece will be competing with a lot of other mail pieces for attention. A well-designed piece will help it stand out.

3. Include a strong call to action.

Tell your recipients what you want them to do, whether it’s visit your website, come into your store, or call you to learn more about your product or service.

4. Make sure your list is accurate.

The USPS requires that you use their mailing list when sending EDDM pieces. This ensures that your mail piece gets delivered to the right people.

5. Test your campaign before you launch it.

Send a small batch of pieces to yourself, colleagues and some friends to test your EDDM campaign. It will give you a better idea of your campaign. You can identify the mistakes and remove them before launching your EDDM Campaign.

Every Door Direct Mail FAQ

What is USPS Every Door Direct Mail?

Every Door Direct Mail is a service of USPS which lets the business to target all the houses of a certain location.

How much EDDM is effective?

Every Door Direct Mail is very effective as it reaches a large number of people. Specially, if you are a local business EDDM will be highly effective because of its high conversion rate.

How much time USPS take to deliver EDDM?

USPS takes just 1 to business days to deliver EDDM. It also depends on the package you have chosen. Standard package takes more days to reach to people while urgent package takes less time to reach people.

What is the Difference between EDDM and Direct Mail?

EDDM is a type of Direct Mail. The main difference between EEDDM and Direct Mail is that EDDM is a target based or location based and Direct Mail is not.

Can we send letters via EDDM?

Yes! We can send letters through EDDM.

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Google always makes efforts to improve all its services. Gmail is one of the most important services of Google.

Google provide an update of Gmail in 2013 and the significant thing was an option named as Multiple Tabs.

Multiple Tabs were named as Primary, Promotions, Social, Forums and Updates. The purpose behind this was to improve Gmail and this update was a very good step to improve Gmail. Open Rate of email has significantly improved due to this update.

Multiple Tabs allows user to view their emails in different categories and it is located at the top of their inbox.

What is Gmail Promotions Tab?

Gmail promotions tab is one of the multiple tabs of Gmail where different types of emails land. These emails includes deals, offers, marketing or other promotions. All of these emails lands in promotions tab and user can easily open the tab and view the emails at one place.

Gmail Tabs with their Uses and Classification

Gmail has 5 tabs and each tab is used for different type of emails to land. Let’s quickly discuss about the use of Gmail tabs:

Primary Tab

Primary tab is used for personal emails to land. These emails are person to person interaction or from user’s contacts. Primary tab is usually used for necessary emails and is important part of Gmail.

Promotions Tab

All the marketing emails lands in promotions tab. All the emails which consists offers, discounts, deals or any other promotional or marketing stuff are stored in this tab.

Social Tab

Social tab is a place where all the emails from social platforms like Facebook, Instagram, Twitter, LinkedIn etc. are stored.

Updates Tab

The update tab is used to store all the transactional related emails like receipts, shopping invoices, order confirmation etc. This tab is also used to receive updates of different things you have shared with someone like google docs.

Forum Tab

Forum tab is used to receive email from different forums like online groups, chats, discussion boards etc.

Classification of Gmail Tabs

We can classify all the Gmail tabs according to the volume of inbox. We tried to put it in an infographic to help you understand the classification of Gmail tabs in a better way. Here is the infographic:

Why an email gets delivered to promotion tab

The question arises in our mind is that how can emails lands to different tabs in Gmail? Well here is the answer:

Gmail has a very smart and intelligent algorithm which scans every incoming email and ands it in a certain category based in the type of that email.

The algorithm filters all he incoming emails and using its intelligence decides the tab to land emails. Algorithm is the reason why email lands in promotions tab.

Does landing in the Gmail Promotions tab Effect Email Deliverability

Email marketer often thinks that if the email lands in promotion tab of recipient rather than landing in Inbox it will affect the deliverability of email and also impact the results of email campaign. But the fact is that promotions tab also cunts in inbox. If your email reached to the promotions tab in Gmail it means that your email is successfully delivered to the inbox of the recipient.

Gmail tabs are actually the sub categories of Inbox and really helps your email to reach to the recipient in more organized way. Hence email landing in promotions tab of Gmail does not have any affect its deliverability.

Should you need to avoid Gmail’s Promotion Tab?

Many marketers do not like promotions tab and they want to land their emails directly to the inbox of recipient. We have already mentioned in the previous topic that it is perfectly fine if your email is landing in promotions tab. Infect it is easy for the users to identify marketing emails. Despite all this if you are still thinking that you should avoid promotions tab, you need to rethink about it.

You can beat the system by doing some extra efforts but believe me all your efforts are in vain. If you successfully ditch the system and you are able to avoid promotions tab there is a high chance that your email will land in spam folder of the recipient. Now you can decide where you want your email to land in the inbox or in spam folder.

Advantages of Promotions Tab

Gmail categorizes its inbox in multiple tabs to make it easier for it users.

Advantages of Promotions tab are mentioned below:

• Promotions tab collects all the marketing emails
• Promotions tab increases open rates of emails
• It is easy for user to find the marketing emails
• Promotions tab reduces spam rate of marketing emails
• Promotions tab is an easy way for anyone to find their desired offers
• It allows user to filter emails

Conclusion

In this Article, We have discussed about Promotions tab in Gmail, its uses, advantages and is it good for you or not.

Promotions tab is a great thing for users as well as marketers. This tab put all the marketing and promotional emails at one place which helps users to find them at one place. User just opens the promotions tab and view all the latest marketing emails. Promotions tab increases emails open rate and click through rate which are key to a successful Marketing campaign.

If you want to become a successful email marketer or want to grow your business try our email marketing and it will help you become successful.

We have experienced support staff which is available 24/7 to help you run your campaign without any interruption. You can contact us any time through live chat or email us at sales@massmailservers.net and we will be happy to assist you.

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There exist numerous Marketing campaigns in the market but everyone wants the best marketing campaigns for their business.

With the development of technology, today’s marketing campaigns are very innovative and effective.

In this article, you will find the best marketing campaigns in 2022 which are not just ad campaigns but more than that so, just read and enjoy!

What Is A Marketing Campaign?

A marketing campaign is a plan that a company or organization put together to promote and sell its products and services. It can be digital or physical and it can be done through a variety of channels such as email marketing, social media marketing, and offline marketing.  

Why Are Marketing Campaigns So Important?

Marketing campaigns are very important because they can help a company to increase its brand value. Marketing campaigns help a company reach out to a wider audience and increase its sales and market share. They can also help a company identify and target new customers and improve its customer experience.

The Best Marketing Campaigns in 2022

We can divide the best marketing campaigns into three main categories. The first category is the best Email marketing campaigns, the second is the best social media marketing campaigns and the third is the best offline marketing campaigns.

Email Marketing Campaigns in 2022:

Email marketing campaigns are very important because they help a company to reach out to a wider audience and increase its sales and market share. Here are some of the best email marketing campaigns that you can use in 2022: 

Jasper

Jasper is top AI tool in the world. This email marketing campaign by Jasper is one of the best email marketing campaigns in 2022.  This email campaign is all about the power of Artificial Intelligence AI.

Jasper is basically an AI writing tool but in this campaign Jasper highlights its Art tool which is able to create any art or image just in seconds. Well create an image or art manually can be very difficult for many people but jasper makes it easy for them.

The best way of marketing is to convince your audience that this will make things easy for them and jasper did that exactly in this email marketing campaign. The best thing of this email is its heading which urges people to read it and then some arts shown also attracts people. People loves to see a demo of things which they read and jasper ticks that box as well in their email by providing a clear Demo button.

All these factors (Headline, Art examples, Demo button and CTA) was critical to make this email campaign on of the best email marketing campaigns of 2022.

PEEL

People loves mystery, Peel understands this phycology and used it in their email marketing campaign to a great effect. They named their campaign as: “It’s Our Mystery Summer Sale”. It is a great thinking because if we remove the mystery word from their heading it will become it’s our summer sale, which is very simple and people can easily ignore it.  By just adding a single mystery word Peel make their campaign stand out from others.

They complement their heading by a well-designed image which shows a little glimpse of their product. This email make people curious about the new summer sale by well written heading and image plus if we look at their CTA which is very catchy and related to the content of the email.

This email has all the ingredients to be one of the best email marketing campaign of 2022.

MacDonald

This is one of the best email marketing campaigns by one of the best brands in the world. MacDonald started an email campaign to thank the frontline workers (who worked in the tough times of Covid-19) by offering them a free meal. This was a great idea by the marketing team and a great philosophy behind this email campaign. This was a message that the brand (MacDonald) is aware of their community and that they care about them. People loved this campaign because they feel that the brand was not just only aware of the social issues but also helpful.

This email campaign resulted in increasing customers’ trust in the brand plus a high reach.  CTA helped this campaign to be shared by so many people because they felt it is their social responsibility to share that message.

Best Social Media Marketing Campaigns:

Social media marketing is very important to any business because it helps you to reach out to your customers and enhance your brand value. It is also a great way to get your message across to your customers and increase your brand awareness. Here are some of the best social media marketing campaigns that you can use in 2022.   

OREO 

Oreo used Twitter for this social media campaign. Oreo’s marketing team did their homework and found out that so many people now a days are interested in star-signs and Horoscope.  This information triggered the marketer and they came up with a brilliant idea. Just like Horoscope they launched Oreo scope which was very interesting and innovative.

The cookie brand ask people to hit like button and the brand will analyze their tweets and share an Oreoscope about their personality and how they are connected to the brand. This social media campaign got so many people interested and got so many like and retweets (Shares).

This idea worked very well because it was providing personalized content to the people and people loved it because they were getting insight about them by the brand itself.

This campaign was a huge success and still is one of the top social media campaigns of 2022.

Cadbury

Worldwide Hide is the best social media marketing campaign in2022. This campaign was launched by Cadbury which is a chocolate company. They created a global Easter egg hunt that allowed users to hide a virtual egg somewhere in the world and the user was allowed to share a hint with family and friends. The user also had the chance to purchase a real Cadbury egg to send it to the loved ones. 

This campaign was very creative and it had a lot of social media engagement which helped it achieve its goals and become a top social media campaign in 2022. 

Best Video Marketing Campaigns:

Video marketing is one of the best marketing campaigns that you can use to market your business. Video marketing is very important to any business because it helps you to reach out to a larger audience. There are many different ways to use video marketing in your business. Below is the example of video marketing campaign that was very successful:

APPLE

This a new video advertisement campaign of Apple which is a tech giant of this universe. Apple highlighted a main issue in this video ad which is privacy. Privacy is everything for all of the people in this world.  This video ad shows how the tech suppliers play with your privacy. They fetch all the data of their users by getting the access to location, microphone, camera, photos, contacts and gallery etc. Even some tech companies collects the data of thousands of customers with the purpose of selling.

In this video ad, a girl enters the auction where the data of her phone is on sale to different persons. Her data includes contacts, emails, accounts information, location and more like that. In the end she saves her data by using Apple IPhone which provides her with the privacy.

This ad is a great information for people that their data in not secure by any means and Apple is the only platform which cares about privacy and has been working on it continuously. Many people get inspired by this video ad which was a great success for Apple.

Best Offline Marketing Campaigns:

Offline marketing campaigns are very important to any business. It helps you to reach out to your customers in a different way. Offline marketing campaigns are very important to any business. You can use offline channels to do marketing of your business. Here is the best offline marketing campaign that worked well.

The F World Poster

To promote their new show Fox TV used an interactive poster that allowed passers-by to speak to Gordon Ramsay in real time. Gordon Ramsay is the host of the new Fox TV show The F. 

The campaign was a hit and the company received a lot of positive feedback from the public and gained a lot of popularity. The campaign is a great example of how the use of technology can be used in a creative and innovative way in offline marketing.

Marketing Campaign Trends 2022

We are in 2022 and many trends are changing the way we market our business and our products or services. Everyone wants to stay ahead of the curve and create memorable and effective marketing campaigns which makes marketing in 2022 a lot more challenging than it was in the past. There are a lot of technologies and trends that are becoming mainstream in the marketing world. We have listed some of the marketing campaign trends for 2022 below.

1. Video Marketing

Video marketing has evolved over the past few years and has become a key element in many marketing campaigns. Businesses are using videos to convey their brand values, mission and vision, showcase their products and services, and create a deeper emotional connection with their audience. Video marketing campaigns are increasing in popularity and are a great way to capture the attention of the audience and promote your business. Videos are a great medium for branding and can be used in a variety of ways to promote your business. Videos have the power to convey complex messages in a simple way.

 2. Quality Content

Quality content is a key aspect of a successful marketing campaign. But many businesses struggle with creating quality content for their marketing campaigns. This is mainly because they lack the right resources and experience. But with the right resources and guidance, you can create quality content for your marketing campaigns. Content creation can be a daunting task and requires a lot of time and effort.

3. Email Personalization

Email personalization is one of the most effective ways to connect with your customers. Personalized emails can help you achieve your business goals by increasing your open and click through rates. The more personalized your email messages are, the more likely your customers will be to engage with your emails.

4. Micro-Influencers

Micro-influencers are becoming increasingly popular among businesses. Influencers are individuals with large followings on social media platforms such as Instagram, YouTube, and Twitter. Businesses are using micro-influencers to promote their products and services and generate more revenue. Micro-influencers are more affordable than celebrities and can reach a large audience. They can help businesses to build brand awareness and create brand loyalty.

 5. Transparency

Businesses are becoming more transparent in the way they do business. This is mainly because of the recent economic crisis and the rise of social media. Consumers are becoming more aware of the products and services they buy. This is driving a lot of businesses to become more transparent in their marketing campaigns. Businesses are taking the initiative to tell their customers the real story behind the products they sell. Transparency is a great way to build trust and credibility in your business.

Final Words

As a business, you need to be able to stand out from the crowd and create a brand that people will remember. You only can do this with a strong marketing strategy. Marketing is the key to success for your business. Without it, your business will not be able to compete with the others. 

In this article, we have discussed the best marketing campaigns of the year which can inspire you to come up with a creative, unique and effective marketing strategy for your business. We hope that you will find this article useful in creating a marketing strategy for your business.

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